Online Readers are Kings in the Internet !

Submitted by Leow Kah Yee | Category: Business | Published on Nov 30, 2007
The #1 rule to develop web site is not attracting search engine, but rather to serve the online readers. If you don't serve them well, even the search engines will desert you.

If you are developing online website business, you have to treat online readers as kings! This is reality. The #1 rule to develop web site is not attracting search engine, but rather to serve the online readers. If you don’t serve them well, even the search engines will desert you.

You have to have this concept in mind when you develop web site. First, you should target a group of visitors and ask yourself – what do they want? Then, you have to serve them well, treat them like kings. If they like you, they will stick with you, then, sooner or later, search engines will notice that, and they will promote you and give you more visitors. The success of your web site is depending on this. This is the most important concept. If you don’t serve your readers well, no matter how much efforts and money you spend to promote your site, your site will fail!

To serve your visitors well, these are things you should avoid:

- Do not inconvenience them.

When you design your page, always keep in mind – “will it inconvenience my readers?”

I have seen some web sites with pages wider than the screen. Imagine readers have to scroll the horizontal scroll bar to read one line of text from the left to the right and scroll back to read the next line. It is very inconvenient to the readers. So, what will they do? – Quit, “it is so troublesome here!”

I have seen another site which readers can only navigate using “next” or “previous” links. Readers have to click “next ” link many time to get to the last page, and to get to the home page, readers have to click “previous” link many times. I recalled a documentary titled “Walking with Dinosaurs!” and I just felt it match well with the title when surfing the site. Put jokes aside, remember – online readers are not so patient. They will not walk with you from pages to pages unless you give them a good reason to do so.

There are other forms of inconveniences, but if you are sensitive enough, you should be able to avoid them all.

- Do not waste their time.

Online readers may be free to surf the net. That does not mean they are willing to wait. They hate waiting. If your site takes long time to load they will just leave. They will ask “There are trillions of web sites out there. Why should I wait here?” So, bear this in mind, keep track of your loading time, response time, etc. This could mean cut down on complicated graphics, big banners etc. If your web server is the source of the problem, you might want to switch to other hosting company.

- Do not strain their eyes.

Your eye sights may be good, but not so for all your visitors. Slightly smaller font is still not an issue. I am talking about font color matching with the background color. Some people like to use dark background with bright shiny colorful text. Some with text color pretty close to the background. It really strains your eyes. You have to be sensitive about the color scheme matching with your text. Most importantly, do not compromise on readability. My advice is avoiding all shiny colors especially when text is involved. If you are not good in color matching, choose the white background. It is easiest to match with text colors. Simple and clean is better than complexity.

The above mentioned pointers are simple thoughts that are easy to follow. Try surfing other people’s web sites for a while as a surfer. You will come across sites you don’t want to visit. Take note and don’t do the same when you create your own.

That is not all! As I mentioned earlier, “target a group of visitors and ask yourself – what do they want?” Your site development concept has to be driven by catering to “what they want”, not driven by “what I offer”.

- Drive your site concept by what your “targeted” visitors’ want.

If they want free stuffs, give them some, be generous. After all, many things in the net are free. You don’t offer, others will. If they want information, give them information. If they want knowledge, give them some too. Your site may be used to provide professional services, as a lawyer, doctor, psychologist, consultant etc. Knowledge may carry some price tags to you. But if you don’t give some free advice on the net, others will. Whose site will be popular? It will be the one sharing his advices and knowledge freely. Your price tags should only put on those items which can’t find (or very hard to find) free in the internet.

- For affiliate marketers, you should pre-sell instead of selling your merchant’s product.

By pre-selling, it means that you should prepare, warm up your customers before directing them to your merchant. You may want to visit this site: to learn more about it.

Very often, we tend to ask the “How” question - how to do this, how to do that…. However, many a time we fail to examine the “Why” question – why do we do this, why do we do that… and at the end we loss our focus. Sound confusing? Refer to this article, I am trying to orientate you on the “Why” question. How to choose color schemes, how to give free stuffs, free information…- These are not the key point. You can solve them yourself by applying your common sense. The key point is “Why” you want to do all these – because you realize online readers are the kings! You want to serve them well. Your success depends on them!

About The Author

Leow Kah Yee is the webmaster for and These are web sites dedicated to help readers develop online businesses.

* Copyright 2007 by Leow Kah Yee, All rights reserved. You may publish the article provided you retain its full content including the links.


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