Straightforward Stuff You Can Do To Improve Search Ranking

Submitted by John B | Category: Search Engine Optimization | Published on Jun 21, 2010
Here is a few exceedingly important HTML tags available that ought always be coded in virtually each one of your pages. If your website doesn't contain them or you don't exploit them properly, the search engines will probably never tag you
Web Page Search Engine Optimization for Dummies

Search engine ranking has not much to do with the excellence of your website or products, the quantity of items in your index, or the artistic beauty of your web pages.

Web Page Optimization

This is a process involving identification of explicit germane keywords and their presentation on your web pages utilizing common HTML tags. This is not some form of black hat promotion that will make your site blacklisted, but common sense tweaks which notify the search engine spiders spot on that which your commerce web site is about.

Here is a few very important HTML tags available that should always be there in practically each one of your pages. If your website does not include them or you don't utilize them appropriately, the search engines will likely never catalog your website with the the primary keywords that depict your website no matter of how important it is to that subject matter. Below are a couple of the most essential HTML tags you ought to be using.

Title Tag:

The title is what shows up on the top of the web browser when you open a page. The title is the most essential tag on your web page, since it is the first thing the search engine spider reads after it visits your website. It is analogous to a first impression, and should convey your chief message.

Most web editors will put in this tag by default utilizing a auto-generated title for example "untitled document". There is nothing worse than a web page with a title of "untitled document". Nearly equally as awful is a site in which every page has the exact same title.

Ideally you ought to place your most central keyword at the introduction of the title. This is commonly called keyword prominence. Don't jam the title with a load of keywords, or repeat any terms two times in a row. Make it understandable for humans, not search spiders.

Header Tags:

The header is a large bold font applied to distinguish different topics of the web pages. There are several headers in various sizes, they extend from H1 to H6 with H1 being the largest.

My Header Keyword is a incredibly principal tag to put on your web page. Make sure that it is germane to your content and do not jam or duplicate keywords in this tag. The H1 tag might be difficult to use because of its huge size. A general technique is to shrink the size of the font using the style tag or cascading style sheet (css) on your web site. I don't want to get into css at this time, because that is a different topic completely. The easiest method to modify the font size of a header tag is utilizing the following style attribute inserted directly into the h1 tag. Listed is an example:

My Header

that shrinks the size of H1 tag font to 12 points.

Link Anchor Text:

The anchor text is the text which actually appears as the underlined blue link on the web page. Whenever you create a link to a page on your site, be sure to use a significant keyword in the link. If you have created a good title, use your title or something related in the anchor text. As with the title text, your anchor text should put the keyword as prominently as possible by inserting it near the beginning of the link.

Bolded text:

A bold tag notifies the spiders, "this is key!" Wherever appropriate, endeavor to use the bold tag to give emphasis to important parts of your page. Bold is very effective when applied in conjunction with the anchor text of a link.

Alt tags:

Alt tags are the "invisible" texts as part of your images. they are a requisite element of the img tag for XHTML validated code. The purpose is to present a explanation of an image for web browsers which do not display images, or for special website-reading browsers for the vision impaired. They ought always be explanatory of the image and the general page topic, but there is nothing inappropriate about putting a few keywords within the Alt tag.
don't overdo it!

Be cautious to use the keywords sparingly, and not over-do it by stuffing numerous keywords in every tag. This is a recipe for having your page or full site banned from the most important search engines. Scatter them lightly close to the top of your pages, and make an effort to put them near the ending as well, if it makes sense.

A correctly optimized page must not compose a visibly wooden copy or make an evident replication of keywords. The goal is to make your web pages pleasant for human online visitors, not search engine spiders, all the while benefiting from all the superior results and increased visitors because of search optimized pages. Hence do not be frightened to enhance your webpages via SEO optimization . It is simple and fascinating, also it will help your rank in the search engines and attract lots of motivated visitors to your web site.


Tracy Edwards is a technical writer for the Sacramento Internet Marketing Company, Web Promotion Now.


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