Exploring the Ways to get Targeted Traffic

Submitted by Alan Smith | Category: Search Engine Optimization | Published on Dec 27, 2010
In internet world you are going to be as successful as the traffic that you get and your good looking custom designed site is worth nothing if you are not able to get people to visit it.

For finding targeted traffic there are many methods and some cost money while others are free also some may require months of effort before you see results at the same time others are instantaneous and what method you pick depends on your own budget and marketing needs.

Search Engine Optimization is the process in which your website is ranked high in the search engines for a particular keyword phrase like if you run a used bikes franchise then you may be more interested in ranking high for a keyword like used Bikes and this is possible through SEO. It is mainly focused in creating a site that makes relevant backlinks to the site that will increase the ranks and unless you are ranking on top three pages whatever benefits you may get through search engine traffic are meaningless.

We all have seen the ads on the right hand side of the page when we have searched for something on Google you might know that these are all PPC ads and when you click on any of the ad then Google charges the advertiser a certain amount. PPC help is giving instant traffic but beware it can leave a major hole in your pockets if you don't set up your campaign properly because each click can cost anything from a few cents to several dollars also unless you have a nice funnel set up to gather leads you will find it hard to turn a profit through PPC.

Social Media is one of the quickest flourishing and one of the most inexpensive ways to get targeted traffic because whatever you do, you need to make sure that you have a company blog set up online where you detail the latest events at your business and also have a profile and fan page on Facebook along with a presence on Twitter. Social Media is specifically very effective in conveying with your prospective customers and giving them a more personal image of your business and it is often said that people buy from other people not from faceless companies also using social media you can show people this personal side.

It is an excellent option to build up repeat customers and breed loyalty though it takes time to see results but most of the times, the results are free. There are many other options to generate targeted traffic but these are the main options and cover most of the important methods of getting traffic.


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