Online Opportunities - Is email Marketing Dead?

Submitted by John Gatens | Category: Business | Published on Feb 20, 2007
Is The Money Still In The List?

I feel compelled to ask the question because of my reaction to Online Opportunities in my inbox recently.

You know the scenario. You switch on your computer to find maybe 30 or 40 new emails begging your attention. A quick scan tells you that 98% can be deleted without opening them. Why? Because you have been getting bombarded over a period of time with the same old stuff. New launch, resale rights, teleseminars, the best pay plan, joint ventures etc. Sometimes I even get 4 or 5 of the same offers on the same day from several Joint Venture partners. I wonder if I'm alone here, but I have reached the point where I just cannot be bothered reading them anymore.

I now only join mailing lists where I perceive I am going to receive something of value. So how many more people are feeling the same? And, if lots of folk are thinking this way, doesn't this make it more difficult for me to build my list and you to build yours?

Have we reached saturation point? I think the answer to that is...almost. So where do we go from here? How are we going to market our Products, Services and Online Opportunities. Free Traffic Exchanges are bulging at the seams with sellers, not buyers. Pay Per Click Advertising is becoming increasingly more expensive, especially for Affiliates.

RSS seems to be the way forward if you have your own website. The main advantage is it's Spam Free. People have subscribed to receive updated information so there is none of the problems associated with Spam Filters and trying to get your message across. When using RSS feeds there is no problem with placing an advert as long as the overall content is useful to your readers.

Speaking of content, I believe we have now come full circle right back to where we were meant to be in the first place. That is, building properly optimized websites with quality content that will bring the customers to us and enhance their experience by offering something of value. Online Opportunities can be promoted and sold without a barrage of sales copy and "in your face hype" when the customer derives some pleasure from visiting your site.

For good content and everything you need to profit online visit:


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