An Outstanding Web Design to Convince the Prospects

Submitted by Alan Smith | Category: Web Design | Published on Aug 03, 2011
The benefits of online shopping and business have not only enthralled the buyers but also the sellers.

The benefits of online shopping and business have not only enthralled the buyers but also the sellers. Every business now wants a place on the internet. Securing a space on the internet in the form of a website but capitalizing on it and assuring return on investment is not so easy. This is because the competition among the websites is becoming severe day by day. The buyer wants more services and the competitors in order to forge ahead of the rest, do not hesitate offering lucrative incentives to the buyer. Every website wants to be the first one to be contacted by the prospective buyer.

Webdesign d'une banner pour MSN Femmes France


Why do the shops by the road side more expensive than those in the by lanes? It is obvious that the traffic and walk-ins make the difference. This principle is applied in a different way to the website marketing. Studies have proved that the website URL featuring in the top of the search engine list receives the largest number of clicks. Now the question is how to top this list? This is only possible through search engine optimization. The strategies of search engine optimization are based on inclusion of the key words, key word phrases, in coming links, outgoing links, updating of the website and the speed of downloading. One should understand that a prospective buyer can only enter a key word or a set of key word phrases in the box provided by the search engines. One can enter the images into the search engine box. This is one of the main reasons why the search engine indexing is dependent on the key words rather than images.

This does not mean that images should be neglected. On the contrary there are many cases where inclusion of the images becomes mandatory. The website cannot speak or put up a convincing sales pitch forth a prospective buyer. In these circumstances the images is the best way to convince the prospective buyer. The technology used for embedding the image on to the website should be such that the speed of downloading is hardly affected. It has also been proved that visual content are more effective than the text content, especially at converting the visitor into a buyer.

The web design should be a bit flexible and not very rigid. The website owner should be able to easily update the website with the latest information. Regular updating of the website is very necessary because the visitors usually do not like to read the same content every time they visit it. Moreover as the business grows the range of products or services being offered also grows. The visitor should be made aware of this.

Navigation is one of the most important aspects of a website design that affects the utility of the website. The layout of the web design should be simple and easy to understand. The visitor should be able to find what he/she is searching for within a jiffy. If the web design is confusing there could be a delay in searching and this could irritate the visitor.

One of the most important aspects is the speed of downloading. The web design technology should be compatible with that of the browser. Everything is useless if the website is not compatible with the browser and cannot be downloaded at visitor’s PC.

If the website cares for the buyers, the buyers will take care of the website business. It is always better to avail the services of a professional web design service provider that is known for user friendly websites.


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Name: Alan Smith

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