Where Should You Focus Your Spending On Your New Business Website?
Key advice to help you get your website up and running on the right foot. By spending money on these features and services your website will be successful faster...
Not on a fancy brand of coffee for the office sadly...
When undertaking a new direction for your business by starting a website project, it can be hard to know where to start. Obviously you need to get a website designed and built and hosted etc but where should you be planning to spend your money to make sure that it is a success? Making an impact online is as important if not more important than any offline sales channel as the scope for customer numbers is so much higher.
Here are some of the main things you should be focusing your finances on:
Content is by far the most important thing your website needs to make it profitable. Think about it, when you go to a website, what is it that makes you want to buy something? It’s the words and the pictures of course. What you need to do is really think about your brand and what message you want to get across to your audience via your website. Also, you need to make sure all your content is consistent with your offline business. Good content is smart, succinct and focused on the customer’s wants and needs. If you get this right you are golden. Spend time and money getting this right first.
Usability is how your average customer interacts with your site. You need to make sure when someone lands on your page, everything they do is fun, intuitive and informative, and never difficult, confusing or counter to their goals. A good usability study will highlight where you are causing your customers to trip up and how you should alter your design to give them the best chance of reaching your goals: i.e. buying something or signing up for something.
One of the key points of sale is the actual payment process. With good payment solutions provided by a service looking after payments on your site you will be able to ensure you can take payments from anyone, anywhere in the world and in any currency. They will often provide you with money transfer services too and will provide you with regular financial reports.
If you want people to find your website via the search engines, you need search engine optimization (SEO). With a team working on your site, they will get your website further up the search rankings for specific key phrases which people looking for your type of service might search for. The more money you spend on this, the more customers you will have coming to your website.
Sam Qam is a financial advisor. He works providing payment solutions and money transfer services to a wide range of individuals and big businesses.
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