Value of Keyword Research for any Online Business


Submitted by Bryan F Bell | Category: Search Engine Optimization | Published on Apr 11, 2011
 
Abstract:
For online business promotion and ensure constant flow of visitors to a website article marketing can be a useful tool.

For online business promotion and ensure constant flow of visitors to a website article marketing can be a useful tool. This tool of internet marketing is very effective and lucrative enough, but if not utilized in correct manner, it could become just time wasting and money wasting thing. So if you want positive results out of it than, the first step should be done correctly and also the task of keyword research.

Main aim of writing articles is to divert the target traffic to your website and ultimately motivate them to carry out purchase activity. When an article is devoid of right set of keywords than it would hamper overall online exposure and hence amount of web traffic is also affected.

To give maximum exposure to your articles, they have to be published in the article directories for web traffic attraction. You can find many elite article directories that possess articles on different topics from expert authors. Hence the keyword selection has to be done in careful manner so that you choose the best ones and suits your article topic and can generate greater traffic to your website. When the specification of keywords increases, earnings would also increase.

Apart from being essential from article marketing point of view, keywords are used in articles which are going to stay permanent online. People use web hosting services, domain and blogs for making a string online presence. Practically speaking any domain name should have targeted keywords in it, so find them and analyze them for the same. Initially finding right keywords might take sometime, but for long-term this is very useful.

When appropriate keywords are used, people looking for specific information on Google can find your website in first page results as you have used the similar keywords as they have entered in the search box. Thus if you have used keyword research in your website, you are going to attract higher visitors’ traffic.

You can search the keywords using many online tools for your website. Free keyword research service of Google is very easily accessible and easy-to-use also known as ‘Google keyword tool external’. Word tracker is a keyword research tool that can be utilized for keyword research. This tool is complex in nature where more detailed study of the keywords can be done.

When research is done then only you can determine the popularity of the keywords globally and locally. If the keywords you select are highly searched terms than it is advisable to select another one in order to reduce the higher competition rate, thus directing more traffic to your website.

Tools for your Research

  1. Google Search-based Keyword Tool
  2. Wordstream
  3. Word Tracker

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