The Value Of Publicity Photos


Submitted by Annie Smith | Category: Community | Published on Aug 02, 2010
 
Abstract:
Publicity is a crucial facet of marketing in these modern times. They say a picture paints a thousand words, so no PR campaign should be without photographs.

Publicity is a crucial facet of marketing in these modern times. They say a picture paints a thousand words, so no PR campaign should be without photographs. Whether it is the launch of a product, company, or a personality launching a new venture, photographs will greatly add to the value and impact of the publicity generated. No matter what the size of the publicity launch is, photos are vitally important.

They can be used for issuing to the press as part of a news release, in newsletters, posters, in-house magazines and for promotional emails. Having decided to use some PR shots, the next important thing is how go about using them properly. The value of publicity photos cannot be over-emphasised. In fact, they are essential. But the photos should not be taken by a well meaning amateur or by someone in the office who just happens to have a digital camera. If your company or organisation has a competent photographer then he may well be capable of taking good quality shots.

Failing that it is a good idea to hire a professional to take them. One of the best places to find a photographer to take your publicity photo shoot is on the Internet. There you will be able view the websites of the various photography agencies. In particular, take a look at their portfolios of PR shots, and if find you find a photograph you like make contact.

Having found a photographer to take your photos it is important that he is briefed fully about the project you are aiming to publicize. Also tell him the type of shots you would like taken, such as if they are to be formal or informal, Remember, you are dealing with an experienced professional, so be prepared to take on board any suggestions he might make.

The type of shots to be taken will depend on what or who you are publicising. If it is for a show, you may will a picture of the star and maybe the cast. If it is a product, you will need a picture of that, preferably as it is being used. If it is for the launch of company, organisation, or event, the name will need to appear prominently, either on a noticeboard, poster, or even emblazoned across a t-shirt. Whatever you are publicising, a well taken set of publicity photos will help stamp it into the public's mind. It will give the PR campaign that extra boost.

 

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Name: Annie Smith
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