Where To Submit Articles: Should You Only Submit To Sites With High PageRank?


Submitted by Steve Shaw | Category: Search Engine Optimization | Published on Jun 23, 2011
 
Abstract:
Are you trying to figure out where to submit articles? It is a common misconception that you should only submit to websites with high PageRank. Usually the people who ask this question have either received faulty advice from their SEO guy,

Are you trying to figure out where to submit articles? It is a common misconception that you should only submit to websites with high PageRank.

Usually the people who ask this question have either received faulty advice from their SEO guy, or they have misunderstood the purpose and meaning of PageRank.

Let's clear this myth up and start at the beginning--what is PageRank?

pagerank_google PageRank (PR) is a link and web page analysis tool developed by Google. The ranking goes from 0 to 10, with 10 being the best. Google says that they use PageRank as "an indicator of an individual page's value." (quote from Google's corporate website)

When Google is evaluating the value of a web page in determining where to place it in the rankings, it looks at both quantity and quality of links. So, a link from an authority site would have more weight than a link from a smaller website.

Some website owners make the mistake of thinking that if a website's "importance" impacts the value of a link from that site, then you should therefore only seek backlinks from websites of high authority. I have even heard some website owners and misguided SEO 'specialists' say that backlinks from smaller websites are worthless. That is completely false.

PageRank Isn't Everything

Notice that Google says that PageRank is "an indicator of an individual page's value." It is one of the  indicators that Google considers-- not the only one. A website can have a lower PageRank than another site and still outrank it, and there is nothing that says that the top seated site is always the one with the highest PR.

To illustrate this, at the time I was writing this article I Googled the popular search term 'lose weight fast'. The #1 ranking site had a PR3, the #2 site had a PR4, and the #3 site had a PR5.

Google had determined that the top ranking site was the most important site for that keyword term, and the site it picked did not have a very high PR.

What does this tell you?

PageRank is not everything. It is only one element that goes into Google's evaluation of a site.

What Is The Value Of A Link From A Site With Low PageRank?

There are a few reasons why you should be glad to get a link from any quality site in your niche no matter what their PR:

1 - Article marketing drives traffic to websites by helping the website get a better search engine ranking and also via the articles themselves.

No matter what the PR of the referring website, when someone clicks that link in your resource box, it will still take the reader to your website.

Let's say a relatively young site has just 150 visitors a day. That means that if your article is published there, there are 150 daily chances that someone will read your article. That's 150 chances each day for someone to click the link in your resource box. Would you pass that up? I don't think so.

2 - You know those top directories and mega websites that you would love to get a backlink from--did you know that at one time each of those sites had a PR0?

Yes, it's true. When those sites were first starting out, they did not look so impressive. They looked a lot like the websites that you are turning up your nose at today saying that a link from that site is worthless.

Just as search engine ranking is always in flux, so is PageRank. When sites are young, they will have lower PR. When they grow bigger, their PR increases. It is much easier to secure a link from an up-and-coming site than it is from a powerhouse site.

When you get a backlink from a smaller website, you can think of it as an investment in the future. If that site is a quality site, it will continue to grow and the PageRank will increase.

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For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

 

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