Do you know the Importance of the Number 7?


Submitted by Marcelle Green | Category: Business | Published on Sep 24, 2010
 
Abstract:
In marketing, 7 is the number of times your company's target audience needs to be exposed to your marketing message in order to trigger a buying decision. Prospects will likely become buyers when they are continually touched by a variety..

It is difficult to deny that the number 7 is everywhere in our society. From the 7 wonders of the world to the 7 deadly sins and the 7th inning stretch, the number 7 is vital to our culture and marketing is no exception. In marketing, 7 is the number of times your company's target audience needs to be exposed to your marketing message in order to trigger a buying decision. Prospects will likely become buyers when they are continually touched by a variety of messages passed through diverse media channels. Today, brand marketers are utilizing innovative technology to grab the attention of their target markets, making 7 touches a task that is getting easier to achieve.

Whether it is through digital street displays, social media messages, mobile billboards, or clever traditional advertisements, consumers are being bombarded by companies trying to reach the number 7. Now, how do you accomplish your goal of exposing an audience to your message 7 times?

Here are a few tips to help you get your message in front of your target audience early and often:   Determine your target audience. Start out small. Find customers who are easy to recognize, affordable to contact, and who are interested in your product or service. Build relationships with your target audiences and watch them grow. Ultimately, the bond you create will help your achieve your sales goals.

Compete intelligently. Schedule your marketing messages to go out when customers are more likely to be in the market for your product or service. It is not necessary to market your product throughout the entire year, use well-researched intelligence to determine when your industry is slow and your targeted customers are not likely to purchase.

Secure face time. Whether it is writing an article for a local business magazine or gaining some air time on a local news or radio station, get in front of your target audience. Do so by making sure that you are up to date on industry trends and current events that may affect your business.

Show them a sign. Use signage to let people know who, and where, you are. Brand marketers are reaching target audiences with varying, unique forms of signage, including vehicle displays and window decals. Unique signage is a great way to get your marketing message seen 7 different times by your audience.

Keep your friends close, but your enemies closer. Know who your competitors are and what they are doing to get their message out to consumers. By researching the competition, you can gain valuable insight into your own practices and stay one step ahead of the game.

Get in on the social media game. Today, businesses everywhere are utilizing social media to get the word out about their products or services. With the level of growth sites like Twitter, Facebook, and FourSquare experience on a daily basis, there is no easier way to spread your message. The keys to successfully touching your targeted audience 7 times are creativity and imagination.

If you can present a unique, memorable message to your audience, you're more likely to trigger a buying decision in your favor. Remember, marketing is a game of odds. The more times your audience experiences your unique marketing message, the more likely they are to choose you.

 

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Name: Marcelle Green
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