Techniques of Internet Marketing.


Submitted by Alan Smith | Category: Web Services | Published on Dec 26, 2008
 
Abstract:
Internet marketing is a very wide concept whose methodologies and tactics differ greatly depending upon a companyís website and industry.

Every business with a website inevitably utilizes Internet marketing to promote its website and products/services. There are several online marketing companies from LA and numerous Internet marketing companies from San Diego that have advanced the way Internet marketing is carried out. These Internet marketing service providers are already creating rage among website owners. Every business has its unique characteristics and different marketing needs, so the type of online marketing used also differs. They can be used in various combinations in order to meet the business goals.

Here are a few of the different methods:

  1. SEO marketing - It is the most widely used Internet marketing tactic, where the site content is made more seo friendly. So when the user enters a specific keyword/phrase, your site would appear in top results of the search engines. This increases site visibility and web traffic.
  2. Affiliate Marketing: It is an indirect form of online marketing where an organization or website hires another firms for marketing of their product/services. They are usually operated on a paid commission basis. These affiliates are websites that showcase your companyís logos or banners. When a user clicks on it, they land on the sponsorís website. Here, proper selection of affiliates is significant, therefore professional experience and knowledge is required to select them.
  3. Pay-Per-Click marketing: Here a search engine is paid by the advertiser for featuring their website separately. When a user types in keywords related to the advertiserís business, their web link appears in the search engine results.
  4. Online marketing through Directory Listings: Unlike print media, there are websites also that are similar to online yellow pages, or in another words, online directories. Businesses can register their website in them either free of cost or for a fee specific to a category related to their industry.
  5.  Online Auctions: This is similar to that of real world auctions. The only difference is that it happens in the virtual world of the Internet. Products that are for sale are quoted by the opening price offered by the seller. Than buyers begin bidding their price. The product is sold to the highest bidder.
  6. E-mail marketing: This concept of Internet marketing is best for a personalized form of marketing.

The database is used to locate target customers and they are sent personalized e-mails informing them about certain products/services and any offers that are related to their interests. If carried out correctly, it can fetch positive responses from the recipient. The above mentioned a just a few of the basic types of online marketing methodologies provided by different Internet marketing companies around Southern California. Reach out to them to find out how they can help generate sales for your business. Copyright © 2008

 

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