6 Vital Web Design Elements for the Survival of Small Business Website
For any small business website, standing tall in the face of taut competition is not as easy as it seems to be.
For any small business website, standing tall in the face of taut competition is not as easy as it seems to be. The world of internet is now accessible to not only those with the laptops but also smart phones. Every business, whether small or big, not only wants identity in the virtual internet world but also wants the websites to perform and assure return on investment. There are great expectations of the website owner from the websites. For this the web design company needs to consider the following elements.
There are many websites that have been designed on the basis of older technology and on the internet since a long time. They may not be performing as effectively and efficiently as they must have been doing earlier. This means that they are losing to competition and need upgrading. The upgrading has to be worked out systematically with the help of a professional web design company.
It is said that content is the face of any website. This implies that both the text content and visual content (including images, animations and videos) play a vital role in the success of any website. The text content is very important because it assists in convincing the buyer about the product or service that is being offered through the website. The language used should be simple, void of technical jargons and easy to understand especially by the visitor. The text content should contain the key words and key word phrases that are being entered in the search box of the search engine. Care should be taken that the density of the key words and key word phrases is within limits, because is this is beyond a specific limit the website may be penalized for stuffing.
Majority of the visual content pertains to images and videos. Images and videos help to develop the trust relationship between the seller and buyer. The videos usually are about testimonials of the past clients. The images are usually about the product or service offered. The visual content becomes mandatory in some situations especially because the website cannot speak as a human being. These should be used where necessary and with the use of appropriate technology. Images and videos have been proved to be more effective than text content but excess of visual content can slow down the speed of downloading.
One way to add power to the website is through blogging. A blog assists in community building and people can add content to the blog by expressing themselves through it. This is seen positively by search engines like Google and considered for indexing on the search engine list.
Getting the email of the visitor and making him/her trust the website is not very easy. Offer a free subscription information email to them and seek their email address. Freebies offered through the email can make them trust you. Physical location details, sometimes the absence of the physical location details such as address and phone number may create an element of doubt and may block the conversion of a visitor into a buyer. So the physical location details need to be mentioned.
Layout and navigation
The layout of the website should be simple and easy to navigate. The visitor should be able to easily find what he/she is searching for in the least number of clicks.
The services of a professional, experienced and expert web design need to be hired for making a successful website design that can survive the competition.
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